How to Monetise Your Knowledge and Skills and Turn Passion into Profits

Welcome to Money Tips Daily, this is Money Kelly bringing you money tips to help you save and make more money!

Yesterday, I went through the money B.E.L.I.E.F system and I said that we all have talents and unique specialised knowledge that we can monetise in some way.  

Did you know that you are sitting on a potential goldmine, situated right between your ears? It’s called your ‘intellectual property’ (IP) and it’s where the real money’s made long after the product has been created.

The renowned author and speaker, Tom Hopkins, said “You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset”.

Warren Buffett said that your greatest asset is your lifetime earning potential, not your house!

Take time to consider the following questions:  

• What are you good at doing?
• What are you passionate about?
• What do you enjoy doing in your spare time?
• What service would you or do you offer to people for free, just because it’s fun?
• What would you do with the rest your life if you won the lottery tomorrow?

You may take it for granted that you are very good with children, cars, dogs or you have a special skill like writing, speaking, knitting, photography, relationships and dating, buying and renting out property, IT or social media.  

The New Information Age

We’ve had the Stone Age, the Bronze Age, the Industrial Age. Now, the new Information Age and digital economy is upon us.

People want information and solutions to their problems, they want it fast and they are willing to pay for it.

In the old economy, when you wanted to start a business you needed physical things like premises, phone switchboard systems, shops, staff, websites, office equipment and so on.

If you wanted to get your story published, you’d have to convince a publisher or magazine to print it for you.

If you wanted to be on television or radio, you had to approach media companies to give you a “break”.

  

In the new economy, you no longer need any of the above and you can by-pass the gatekeepers and go straight to your market.

You can start a business from your home with a laptop or even a smart phone. You don’t even need an old-style expensive website anymore.

You can publish articles on your own blogs, e-books and print-on-demand physical books and sell them on Amazon.

You can have your own TV channel on YouTube or Facebook and broadcast your own radio show on Podcasts on itunes.

These media markets are no longer the poor relation of the “mainstream” media. Many YouTube broadcasters get bigger audiences and followings than some terrestrial television shows. Self-published books sell tens of thousands of copies (and the writer gets a much larger cut of the profits) and are increasingly the first choice of non-fiction authors.

You don’t have to take my word for it, just look at the falling profits of old school media companies that have failed to adapt to the new age.

Today, you have the power to sell your knowledge directly to your market and help them solve their problems. Remember the old saying, customers don’t want a half inch drill bit, they want a half inch hole!  

Large numbers of people all over the world are already monetising their knowledge, talent and skills in e-books, blogs, courses, public speaking and coaching.

Friends of mine coach clients locally and on the other side of the world, and also offer physical and digital courses online.

They’re not all fabulously rich - although one 21 year old college dropout friend makes more money in a month teaching social media and Facebook advertising strategies than most people do in a year - but they are living the life they designed and are no longer exchanging their time for money in a job they hate. Like me, they're out of the rat race and living life on their own terms.

One of my mentors, Jim Rohn, would say: “Working hard on your job will make you a living, but working hard on yourself will make you a fortune.”

Start thinking about what you really want? Write it down right now and design your ideal life. Stop what you’re doing and take a few minutes to write down some life goals. Don’t worry about the ‘how’ for now, just find your ‘why’ and the ‘how’ will come.

Over the next few weeks, I’ll be coming back to this and showing you how to find your market, how to advertise directly and cheaply to your ideal dream clients, how to write books easily and fast, how to start selling your services online without a website or expensive web designers. 

I will also be sharing some of my best contacts. The very the people who have helped and mentored me.

See also:

How to Make Money Online Without a Website or Inventing Your Own Product

Leverage Your Time and Build a Profitable Online Business - Free Book Offer

New HMO Letting Rules Could Drive Landlords Out Of The Buy-To-Let Property Market

What is your MONEY B.E.L.I.E.F SYSTEM?

Check out my Podcasr episode "How to Monetise your Knowledge and Turn Passion into Profits" on Anchor! https://anchor.fm/charles-kelly/episodes/How-to-Monetise-your-Knowledge-and-Turn-Passion-into-Profits-e15boi

Retire Young And Rich Through Internet Marketing Schemes

Bombarded with emails promising you that you can 'retire young and rich' through using their marketing internet scheme, or you can 'get out of the rat race' with this or that automated online system? And were you, like I was, often disappointed when you clicked on the 'buy now' button only to find it was some complicated software that failed to bring in an avalanche of income - partly because you never understood how to use it?

Over the years I have researched and tried a number of different online marketing programs (invariably from America), courses and blogging with varying degrees of success. I have made money from the internet, but never quite found the nirvana product that could earn you money while you sleep or lie on a beach with your laptop - personally I can't read the screen in bright sunshine!

Also, some of the methods I used 5 years ago were no longer bringing in the same results. I needed to upgrade my skills and knowledge as the market had moved on. At this point I was beginning to wonder if it was really possible to earn a living and 'retire' though online marketing.

Then one evening on a crowded train from London I picked up a copy of the Evening Standard and saw a piece about a British guy, Andrew Reynolds, giving away a free copy of his best selling book, 'Copy This Idea'.

There was a picture of a man relaxing under a palm tree on a tropical beach with his laptop. The headline read:

'Is this the lazy man's way to make money? Free Book''.

Well, that grabbed my attention! I'm pretty lazy, I want to make money and I like free stuff!

Copy This Idea' tells the story of how, starting from nothing in his spare bedroom in Surrey, Andrew Reynolds made £50 million from home-based businesses and online marketing. I wanted to know more about this guy.

I quickly ordered a free copy of 'Copy This Idea', paying a not unreasonable £1 charge for postage, and was then offered an upgrade to a internet marketing course and newsletter on a free trial money back guarantee basis. "What the heck" I said to myself and clicked the order button.

A few days later I received the free paperback book in the post, along with a set of DVD's and module 1 of the Cash on Demand internet marketing course. All looking good so far, the book is very interesting, the course looks great and at this point I haven't paid a penny for them (apart from the £1 postage fee). In theory, I could even copy everything and return the whole lot for a full refund! But I don't.

A few weeks later I get the opportunity to meet the £50 million man, along with 3000 other people, at his Entrepreneur Boot Camp in Brighton.

Why give a way a book that sells in WH Smith and Amazon for £9.99? In a nutshell, the free book offer is a way of building a database of more customer, which is fair enough in my book, pardon the pun!

There were other great speakers at the boot camp all talking about home-based business ideas and making money from: online trading, social media and buy-to-let properties with no money down - one of the speakers has built a portfolio 400 buy-to-let properties without using a penny of his own money! I booked a place on his course on the spot.

One of the most interesting speakers was Simon Coulson who runs the Internet Business School from a farm house in Kent. In fact it's the actual farm used for the TV series The Darling Buds of May, which launched the career of movie star and wife of Michael Douglas Catherine Zeta Jones.

What I liked about Simon was that, unlike some companies, he offered a full range of courses (online and residential) on everything from getting started online to Facebook and social media, LinkedIn, email marketing, Amazon and more. His courses can be a taken online to a full 3 day live residential Internet Diploma course on the Darling Buds of May farm, which I am doing, He was the only one who offers ncfe accredited UK diploma courses.

Although he has shared the stage with the likes of Richard Branson, Lord Sugar, Tony Robbins and Brian Tracey, and made over £10 million from internet marketing, Simon concentrated on content rather than hype. He now teaches others how to do what he learned through trial and error.

The guys on his stand were former students now making their living full-time online, as well as teaching some of the courses. That impressed me because they could answer any question, knew what they were talking about and were generous with advice.

So can you really make a living or retire through online or internet marketing working from a home-based business? Having doubted this a few months ago I am now convinced that you can work from home and make money online provided you have the right internet training and support, and products to market. If you try tinker at it on your own you will not make it. Nearly all businesses use the internet these days, so it's not some obscure idea. The internet boom is only just starting, according to the experts, and we can all ride the next wave.