Saturday, April 28, 2018

Why is the grass always greener on the other side?

You’ve heard the saying, the grass is always greener on the other side, why is this? Why does it always appear that things are better somewhere else?

It's partly human nature of course, but there’s more to it. We look at somebody else in another business and think they’re doing well. It looks like easy money, so we give that a try and jump into it. When the going gets a bit tough but we realise that there’s more to it than we first thought and it takes hard work, we lose interest, And then we see some other shiny new thing to try.

In reality, most businesses take several years to get off the ground and become profitable. I didn’t start making any money in a recruitment business I had for the first 4 or 5 years and the serious money came in floods after 8 or 9 years. At this point, we became an "overnight success" and everyone would say how lucky we were!

When you see people doing well and making loads of money I have probably been working at it for several years and invested hundreds of hours into learning and development. They built the business through hard work, marketing and follow-up service.

You could be in the business specialising in a certain niche, but then see somebody else making money in another niche and think I’ll get into that. And when that doesn’t work, you try something else and so it goes on.

Look how focused a Cat becomes before jumping or hunting

Because you never focus on any one thing you fail at everything!

For instance, in my recruitment business we specialised in healthcare recruitment. Clients would often ask us to try and recruit other workers, such as pharmacists, PT's or doctors. Whenever we tried this, we found that it was a distraction from the main business, and also realised that it would take a long time to build up on you niche. Fortunately, we always returned to our core business and focused on what we were good at thanks mainly to my partner who was a bit more level headed than me!

Are you juggling too many things at once?

I see people at seminars who jump from one business to another regular basis. First they try MLM for a few months, then they try affiliate marketing or Amazon, and they try online trading before jumping into property. They sign up for every course and mastermind programme spending tens of thousands of pounds. The problem is, they never stick at one thing long enough to become an expert at it or for the seeds they’ve planted grow into a money tree.

It’s not Niche or sector it’s the person that matters. It’s what you put into it that counts. There are people doing well in every business and there are people doing not so well in every sector, right. 

If you go to any sales convention in any sector, you will always see top peformers who are usually the top  10 or even 1%. The top performers don’t jump from company to company or industry to industry, they focus on one business and become experts and great that one business.

Top athletes do not try to become the best at five different sports, they focus on one and work hard on that for years until they reach the top in their chosen field. Then they get their "lucky" break, right!

So why does the grass look greener on the other side? Something I learned from top consultant Sam Ovens is that the grass is greener where you water it!

Just like business or niche that you develop, work on and water will be greener for you, and look greener to the person on the other side of the fence.

Since the launch of the book, the one thing, everyone is talking about focusing on the one thing in a business or process that makes the most difference that you should focus on.

It’s like Pareto’s 80/20 law. That 80% of your results come from 20% of your efforts.

In the way, it’s common sense that you should focus on the things that matter most, yet we easily get distracted by a multitude of other things that did not get us results.

You can get in on the online revolution quicker and cheaper than ever before. You don't need a fancy website, you don't need your own product or a garage full of stock and you don't need a huge budget. What you DO need is some training and knowhow, focus and persistence!

One of my mentors Russell Branson has written a fantastic book about building a following and tribe called Expert Secrets. Russell has a special promo running for a limited time where he will give you the Expert Secrets book for free as long as you pay for the postage.

Grab a copy while stock lasts, it could change your life.

I can send you the link if you email me at or check out our Facebook page which is

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